Privacy Policy

Information we collect

“Personal information” means any information that can identify you as an individual. We collect it in three main ways.

When you browse the site

What

Browser version, IP address, time zone, cookie information, the pages and products you view, search terms, and how you interact with the site.

Why

To load the site correctly for you, keep it secure, and understand how it’s used so we can improve it.

How

Automatically, through cookies, log files, tags and pixels.

When you place an order

What

Name, billing and delivery address, email address, phone number, order details and payment information.

Why

To fulfil your order, take payment, arrange delivery, send confirmations and invoices, keep you updated, check orders for fraud and, where you’ve agreed, tell you about offers and new products.

How

Directly from you at checkout or in your account.

Card and mobile money payments are handled by our payment partners. We do not store full card numbers on our servers.

When you contact us

What

Your name, contact details, order references and the content of your messages, including messages sent by WhatsApp, email or phone.

Why

To answer your questions, resolve issues with orders and handle product requests.

How

Directly from you.

How we use your information

We use your personal information to run Fumba Superstore: offering products and services, processing payments, sourcing and delivering orders, providing customer support, preventing fraud, meeting our legal obligations, and keeping you informed about new products and offers where you’ve chosen to hear from us.

If you are in the UK or the European Economic Area, we rely on the following legal bases: performing our contract with you, your consent, complying with our legal obligations, protecting your vital interests, and our legitimate interests where these don’t override your rights and freedoms.

We do not make decisions about you based solely on automated processing that have a legal or similarly significant effect. Our payment partners may use limited automated checks to prevent fraud, such as temporarily blocking repeated failed transactions.

Who we share it with

We share personal information only where it’s needed to provide our services to you:

• TZ Digital Group. Fumba Superstore is operated by TZ Digital Company Limited. Your information may be shared with companies in the wider TZ Digital Group to help us provide our services, including hosting, technical support, customer service and order fulfilment.
• PZ Consultants Limited. PZ Consultants Limited supports us with payment processing. They receive the information needed to process and reconcile your payments.
• Payment, delivery and service providers. Payment gateways, mobile money providers, couriers, suppliers and IT providers who help us take payment, source products and deliver your order.
• Legal and safety reasons. Where required by law, to respond to a lawful request such as a court order or warrant, or to protect our rights, customers or others.

Everyone we share data with is expected to keep it secure and use it only for the purpose we shared it for.

We do not sell your personal information.

Analytics and advertising

We use Google Analytics to understand how customers use the site. You can read how Google uses personal information and opt out of Google Analytics.

We may share information about your use of the site, your purchases and your interaction with our ads with advertising partners, so we can show you relevant ads on other websites and social platforms. Depending on where you live, we will ask for your consent first.

You can manage targeted advertising here:

• Facebook and Instagram ad preferences
• Google ad settings
• Digital Advertising Alliance opt-out portal

Cookies

A cookie is a small file saved to your device when you visit a website. We use cookies to keep the store working (your cart, login and checkout), to remember your preferences, and to understand how the site is used.

Session cookies are deleted when you close your browser. Persistent cookies last from 30 minutes up to two years, unless you delete them sooner.

You can block or delete cookies in your browser settings. Blocking essential cookies may stop parts of the site, such as checkout, from working. Blocking cookies may not stop all sharing with advertising partners, so please also use the opt-out links above.

Because there is no agreed standard for responding to “Do Not Track” browser signals, we don’t change how we collect data when we detect one.

International transfers

We are based in Tanzania, and some of the companies we work with, including members of the TZ Digital Group and our payment partners, may process your information in other countries such as the United Kingdom. Where we transfer data across borders, we take reasonable steps to make sure it stays protected in line with this policy and applicable law.

How long we keep it

We keep order information for as long as needed for our records and to meet legal, tax and accounting requirements. Other information is kept only as long as it’s useful for the purpose it was collected, unless you ask us to delete it sooner and we’re not required to keep it.

Your rights

Depending on where you live, including under Tanzania’s Personal Data Protection Act 2022 and UK/EU data protection law, you may have the right to:

• access the personal information we hold about you
• correct information that is wrong or incomplete
• ask us to delete your information
• object to or restrict how we use it, including for marketing
• receive a copy of your information in a portable format
• withdraw your consent at any time, where we rely on it

To use any of these rights, contact us using the details below. You can unsubscribe from marketing emails at any time using the link in each email.

Children

Fumba Superstore is not intended for anyone under 18, and we don’t knowingly collect information from children. If you’re a parent or guardian and believe your child has given us personal information, contact us and we’ll delete it.

Changes to this policy

We may update this policy to reflect changes to our services, our partners, or legal requirements. The date at the top of the page shows when it was last changed.